Text Box: Text Box: Soo brings a broad range of in-depth market research experience to our clients. Having held market research positions at a variety of corporations such as FedEx, Cap Gemini, Ernst and Young, nonprofits, and government organizations, she has developed strategic frameworks and analytical tools which make market research and market intelligence even more useful. She has worked as an economist at Global Insight and has led a variety of projects which delivered regional market analysis and in-depth market knowledge across the healthcare, IT, pharmaceutical, retail, electronics, energy, and financial sectors. Prior, she analyzed and created the briefs and classified reports used by hi-level policy makers at the Central Intelligence Agency. Most recently at an educational nonprofit, she was responsible for marketing and the market research which extended the organization’s reach into new markets. Soo is highly skilled in primary market research and specializes in secondary market research. Market insight developed by the Peritus Partners’ market research team and Soo is used by our clients in forecasting, marketing, advertisements, marketing campaigns, analytical SEO and social media marketing. The market information is also used in strategic business decision making related to strategy, product roadmaps, cost reduction initiatives, and investment priorities. Soo has a Master’s Degree in Public Policy from Harvard’s Kennedy School of Government, and dual Bachelor’s of Science degrees in economics and political science from MIT.

Soo Min